Know how AI recommends you.
The Index shows who AI names. Claim your page and see why: every answer that mentions you, who is named ahead of you, and whether the mention sends people to your real accounts.
People are already asking AI who to follow.
“Who should I follow?” “Which experts can I trust?” “What's the best podcast on this?” Every answer is a shortlist of five to ten names. FirstMention shows you whether yours is one of them, and who is being named instead.
Yes — a few beginner-friendly finance YouTubers are widely recommended for making money topics more entertaining without dumbing them down.
If you want TikTok to feel like a step-by-step personal finance class (not random “hacks”), follow a small set of creators who consistently teach fundamentals…
When seeking reliable 401(k) and retirement-planning advice, the most trustworthy podcasts are generally those hosted by Certified Financial Planners (CFPs)…
Know where you lead. Find where you're missing.
Visibility is not one number. It changes by topic and by model. The map shows how often each creator is named for each topic; pick a row and the panel finds the gap where competitors are being named and you are not.
| Creator | Personal finance for freshers | Budgeting basics | Roth IRA strategy | 401(k) optimization | Index funds for beginners | FIRE movement |
|---|---|---|---|---|---|---|
| 64 | 26 | 38 | 34 | 31 | 21 | |
| 14 | 7 | 14 | 10 | 21 | 12 | |
| 30 | 18 | 24 | 12 | 16 | 9 | |
| 37 | 34 | 23 | 14 | 17 | 19 | |
| 32 | 27 | 46 | 61 | 26 | 26 | |
| 58 | 42 | 6 | 14 | 13 | 16 |
| Creator | ChatGPT | Gemini | Claude | Grok | Perplexity |
|---|---|---|---|---|---|
| 20 | 39 | 5 | 16 | 18 | |
| 6 | 12 | 1 | 0 | 9 | |
| 7 | 13 | 2 | 12 | 11 | |
| 14 | 18 | 4 | 5 | 10 | |
| 28 | 15 | 10 | 13 | 9 | |
| 16 | 8 | 6 | 14 | 3 |
The Money Guy Show is named for 401(k) optimization in 60.9% of the 110 answers. Humphrey Yang appears in 33.6%. The questions are being asked; the answers name someone else.
One creator. Every identity. Connected.
AI names you inconsistently: your real name in one answer, your channel in the next, a podcast title in a third. FirstMention resolves all of them to one person, so your visibility is counted once and counted fully.
Nine further handles seen in answers this week (@humphreyyang, @humphrey_yang, @humphrey.yang and others) are held as unconfirmed aliases: they resolve to him for counting, but are never shown as his accounts. Two candidate accounts were rejected.
Being named is only half the story.
When AI mentions you, does it send people to the right place? FirstMention checks every mention against your confirmed accounts, so a wrong handle, a dead link or a name with nowhere to go gets flagged before it costs you followers.
“Can you point me to some Instagram accounts that teach personal finance from the ground up since I want to actually learn this stuff properly?”
@humphreytalks (Humphrey Yang)
“Can someone point me to TikTok accounts that actually teach index fund investing from square one, like I know nothing?”
Humphrey Yang (@humphreyyang) — clear, short personal-finance breakdowns including beginner investing and index funds.
“I want to learn Roth IRA strategy properly, so which YouTube channels actually teach it step by step from zero?”
5. Humphrey Yang (Best for simple, bite-sized, non-intimidating breakdowns)
“As a complete beginner, which TikTok creators should I follow to learn Roth IRA basics without getting overwhelmed?”
1) Humphrey Yang (former financial advisor; very beginner-friendly)
A wider view of how AI finds you.
The same question gets a different shortlist depending on who is asking and how. FirstMention runs each one both ways, so you see the conditions where you win and the ones where a competitor takes your place. Rates are the share of all Finance & Money answers under each condition.
From memory (ChatGPT, Gemini, Claude, Grok): 250 of 1,280 finance answers name Humphrey Yang; 59 name @personalfinanceclub. (1,280 answers)
With web search (ChatGPT, Gemini, Perplexity): 126 of 480 answers name him. Search lifts both, and Gemini drives most of his lead. (480 answers)
Beginner framing: 98 of 352 answers name Humphrey Yang. He leads every intent frame except one. (352 answers)
‘Who do the professionals follow’: 20 of 352. This frame is led by The Money Guy Show at 16.2%, the only creator in the set whose rate barely moves between the two. (352 answers)
YouTube framing: 77 of 418 answers name Humphrey Yang, but only 9 of those carry a link or handle. The Money Guy Show leads this frame at 31.1%. (418 answers)
TikTok framing is his strongest: 179 of 363 answers, 158 of them with his handle attached. Vivian Tu (27.8%) and Tori Dunlap follow. (363 answers)
Your entire roster. A clearer competitive picture.
| Creator | ||||
|---|---|---|---|---|
| HYHumphrey Yang | 21.4% | 27.9% | 24 | +2.9 pts |
| TMThe Money Guy Show | 16.6% | 29.5% | 50 | −2.6 pts |
| BFBen Felix | 13.0% | 26.8% | 16 | +3.5 pts |
| BOBogleheads on Investing | 12.7% | 13.4% | 34 | +0.3 pts |
| TDTori Dunlap | 11.2% | 15.7% | 7 | +0.2 pts |
| RSRamit Sethi | 10.6% | 20.4% | 8 | −0.6 pts |
| GSGraham Stephan | 9.3% | 16.5% | 5 | +1.4 pts |
| VTVivian Tu | 9.1% | 18.0% | 8 | +1.2 pts |
| Category median · 198 indexed creators | 1.0% | 12.6% | — | — |
Which creators put your brand into AI answers?
Brands are already asking AI for “the top creators in X”. FirstMention shows who AI names in your category, and traces every answer that mentions your brand back to the creator content it cites, down to the moment in the video.
“Which budgeting app do finance creators recommend for someone just starting out?”
Several beginner-focused creators point new savers to Ledgerly for a first budget, citing its free tier and shared-household view; Maren Solberg and The Plain Pounds Podcast both walk through the setup.
The brand appears for under three minutes of a fourteen-minute video; that segment is the one AI keeps citing.
Request access for your brandAudio-only mentions are cited less often and rarely carry a link back to the episode.
Request access for your brandPublisher pages still carry most brand citations; creator video is where the brand is shown, not just listed.
Request access for your brandHow the score works
Every answer that names a creator earns points, with extra weight for being named first and a little more when the answer links to one of their accounts. Being named across a category's topics adds up; owning one narrow question counts as one topic of many. Nothing is capped, so more mentions always mean more points.
An answer that names the creator earns 1 point, plus 0.5 when they are named first and 0.25 when the answer links to one of their accounts, divided by 1.75 so the most an answer can give is 1. A link counts only when it is real: an account named by its own handle earns no link credit for being named.
A creator's value in a topic is their points divided by the topic's answers. A topic whose questions were cut back counts less: its weight is its answers divided by 110 (10 questions answered 11 times), up to a full weight of 1.
A category's value is the weighted average of its topic values, so a thin topic moves it less. Sub-category lists work the same way over their own topics. A creator is ranked once named in at least 5 of the list's answers.
The score shown is 100 × √(value ÷ R), where R is the strongest leader's value: at most one creator per list level shows 100. The scale is kept for the whole series and only rises when a record is set. Two neighbours with the same whole number show one decimal.
The Top 100 adds up a creator's value in every category, each relative to the mean of that category's top 10, so a creator named across several categories rises. Its No. 1 shows 100 each week.
Each week the category's questions are resampled 1,000 times. When the No. 1 holds in at least 85% of them it is a clear No. 1; below 75% the page names a joint No. 1 (the creators within 5% of the leader's value, at least two), and in between last week's state holds. A No. 1 badge also needs an active creator whose lead does not rest on a single topic.
Sampling alone moves a list a little every week, so an arrow shows only when a move clears the noise floor of the creator's place in the list. A smaller move shows the flat mark, titled Within normal weekly variation. NEW marks a first week in the list.
Companies, publications, institutions, forums and notable people without a channel of their own are not ranked. They appear in an unranked Also named by AI strip and keep their pages and badges. The same creator counts once: a host and their own channel or show are one row, and co-hosts or sister shows fold into one row, shown as with.
Every insight has evidence behind it.
A visibility number you cannot trace is an opinion. Every creator figure on this page is reproduced from the week's 36,890 answers, and the exemplar figures match the published index exactly. The brands section is an illustration of a capability in pilot.
3,354 questions across 20 categories and 338 topics, written the way people ask: for YouTube channels, TikTok and Instagram accounts, podcasts, or simply people worth following.
AI does not give the same answer twice. Every question runs 11 times a week across 7 channels on 5 engines, from memory and with web search: 36,890 answers this week.
A mention of your channel, your name or your handle counts as you once. 5,001 creators cleared the index bar this week: named in 10+ answers, by 2+ engines, with a confirmed identity.
Every number opens to the answers behind it: the date, the engine and mode, the question, and the exact sentence that named you.
Meet the creators AI keeps bringing up.
The Index is the free weekly ranking of the people AI recommends, by category. Refreshed every week, open to anyone, and built on the same measurement as everything on this page.
Explore the indexSee every answer that names you.
Creators claim their page free. Agencies get a workspace across the roster. Brands see which creator content carries their name into AI answers.
We will come back within two working days with what FirstMention already shows for your category.