Categories

Consumer technology as the subject: phones, laptops, cameras, audio gear, smart home, wearables. Reviews, comparisons, teardowns, setup guides. Software tutorials belong here only when the software is the product being evaluated; coding education goes to education-science.

Video games as the subject: playthroughs, reviews, competitive play, esports, game news, modding. Gaming hardware reviews go to tech-computers unless the video is framed around playing rather than buying.

Cosmetics, skincare, hair, fragrance, grooming. Product reviews, routines, tutorials, hauls, ingredient explainers. Cosmetic procedures with a medical framing go to health-medical.

Clothing, footwear, accessories, jewellery, styling. Hauls, lookbooks, brand reviews, thrifting, sneaker culture, luxury goods.

Physical training and non-clinical wellbeing: workouts, programming, nutrition for performance, yoga, mobility, mental wellness practices. Clinical or diagnostic content goes to health-medical.

Clinical and diagnostic content: conditions, symptoms, treatments, medication, procedures, healthcare systems — typically from a practitioner or patient-experience framing. Note this category for brand safety as well as discovery.

Cooking, eating, and drinking as the subject: recipes, technique, restaurant reviews, food travel, baking, coffee, alcohol. Diet content framed around training outcomes goes to fitness-nutrition.

Places as the subject: destination guides, hotel and flight reviews, itineraries, van life and nomad content, cultural immersion in a named location. Food-led travel goes to food-restaurants-reviews when the food is the point and the place is the backdrop.

The home as the subject: interiors, renovation, DIY, gardening, organisation, cleaning, real estate as a place to live. Property as an asset class goes to finance-money.

Vehicles as the subject: car and motorcycle reviews, motorsport, modification, maintenance, EVs. Road-trip travel goes to travel-adventure-outdoors when the destination is the point.

Personal and market finance: investing, budgeting, tax, property as an asset, crypto, economic commentary. Running a company goes to business-entrepreneurship.

Building and running businesses: startups, marketing, sales, ecommerce, freelancing, careers, productivity for work. Investing in other people's companies goes to finance-investing.

Teaching and explaining as the primary purpose: academic subjects, science, engineering, history, languages, coding education, exam prep. A product tutorial belongs to that product's category instead.

Watching and following sport: match analysis, highlights, punditry, fandom, athlete profiles, betting-adjacent analysis. Training to improve your own body goes to fitness-wellness; motorsport goes to auto-motorsport.

Media and pop culture as the subject: film and TV criticism, celebrity, anime, books, comics, reactions, fan theory, comedy about culture. Making films belongs to arts-creative.

Music as the subject: performance, production, theory, instrument teaching, artist and album analysis, podcasts about music. Audio hardware reviews go to tech-audio-video.

Making visual and craft work: drawing, painting, design, photography, filmmaking craft, writing craft, crafts and handmade goods.

Personal life as the subject: parenting, relationships, weddings, day-in-the-life vlogs, self-improvement, faith and spirituality, minimalism. Use this when the person's life is the content rather than a topic they cover.

Animals as the subject: pet care, training, breeds, aquariums, wildlife keeping, rescue. Wildlife documentary framed as natural science goes to edu-science.

Current affairs and social argument: news coverage, political commentary, law, crime, activism, investigative work. Flag this category for brand safety review as well as discovery.