For brands and agencies · Baseline Audit

When AI recommends a creator, is it one of yours?

We ask ChatGPT, Gemini, Claude and Perplexity the questions your audience asks, again and again, and record every answer. You see how often they name your creators, next to your rivals'. The first page says it in plain words, and every real answer sits behind the numbers.

Book a Baseline Audit See how it works
Why now
Discovery is moving into AI answers.

People type “best YouTube channels for investing beginners” into ChatGPT, not only into YouTube.

Creator spend is measured on reach.

Reach and engagement get reported every month. Nobody measures whether AI recommends those same creators.

One chat screenshot proves nothing.

AI answers change from one run to the next. You need a measured sample, repeated every month.

How it works

Three steps to your first report.

01
You tell us three things

Your topics, your creators and your rivals. Rivals are the creators you compete with, or the ones your competitors back.

02
We ask the four AI assistants

The real questions people ask on those topics, from memory and with web search. We ask for YouTube, TikTok and Instagram creators, and with no platform named.

03
You get the report

Page one is the answer in plain words. Behind it are a page for every topic and a page for every creator, with the real AI answers behind each number.

Inside the report

Seven things every report shows.

Shown here with a test brand, Ledgerly, and made-up creators and figures.

01 / 07

The answer, in plain words

Page one reads like a briefing, not a dashboard. Where your creators stand, who is ahead of them, and what is going wrong, in three sentences.

At a glance
Your best creator is named in 10.8% of answers. Your top rival, in 30.3%.
You hold 1 of 18 top-three places across six topics.
4 handles AI gave out pointed to someone else's account.
Gemini YoursRivals
Kenji Sato 26%
The Ledger Pod 17%
Ellis Marchetti 29%
Imani Adeyemi 11%
Priya Naidu 21%
Tom Okafor 14%
02 / 07

Your creators vs your rivals

Everyone on your two lists, ranked by how often each assistant names them, with a likely range. When two ranges overlap, the report says it's too close to call.

EM PN TO FD
Your first £100 No. 1: Kenji Sato your rival · you're 3rd
03 / 07

Topics you own, and topics you've lost

How often AI names each of your creators on each topic, and who holds No. 1 instead. Often it's a name on neither of your lists.

Freya Dahl · by platform
0% 5% 6% 18%
@ellismarchettiRight account
@ellis.moneyAnother account
Ellis MarchettiNo handle given
04 / 07

Where and how AI names them

AI may name a creator for YouTube questions and ignore them on TikTok. When it gives a handle or a link, we check it goes to the right account.

EM Ellis MarchettiYour creator · 2 confirmed accounts Named first
5.1% ChatGPT 3.8% Gemini 4.4% Claude 2.9% Perplexity
05 / 07

Every creator, one page

How often each creator is named and named first, broken down by assistant, topic and platform. Hand it to the creator, or take it to your next renewal.

ChatGPT · from memory
Which YouTube channels explain index funds simply?
Ellis Marchetti is a good first stop: calm, numbers-first explanations with no hype.
06 / 07

The proof: real AI answers

Every number opens onto the answers behind it: the question, the assistant, the mode, and your creator's name in the reply.

Press lists14 Directories9 instagram.com9 youtube.com5 Their own site5 KS Your rival 5 links · Their own site
07 / 07

Your rival's playbook

The pages AI reads when it names your rival's creators: press lists, directories, their own site. This is where their recommendation comes from.

After the baseline

Then every month: what changed.

The first report sets the baseline. Each later report shows who moved, on which topic, and in which assistant.

OCTOBER VS SEPTEMBERILLUSTRATIVE
Nadia HaddadETFs vs funds · Gemini · now 2nd +6.2 pts
Ellis MarchettiEnters the top three on Your first £100 3rd
Tom OkaforBudgeting apps · ChatGPT with web search −4.1 pts
Check questionsNo change in how the assistants answer Stable
Made-up names and figures, to show the format only.
For agencies

The same report, for your clients.

Brand-side influencer agencies

Run a Baseline Audit for a client or a prospect. It works as a pitch, and the monthly reports show the roster you built is being recommended.

Talent agencies

Show brands which of your creators AI actually recommends on their topics.

One report per brand.

Why trust it
Four AI assistants, real questions, and hundreds of answers per topic.
Likely ranges and “too close to call”, instead of false precision.
When fewer than 30 answers stand behind a figure, we show the count, not a percentage.
The same check questions run in every report, separating a change in the AI from a change in your standing.
Every figure links to the answers behind it.
Built on the FirstMention index, the public creator rankings on the home page.
Plans

Start with a baseline. Then track it monthly.

“Deep” means more questions per topic, which gives tighter ranges.

Once Baseline Audit
Topics10
Creators across your lists50
AnswersDeep
Talk to us
Monthly Essentials
Topics5
Creators across your lists25
AnswersStandard
Talk to us
Monthly Growth
Topics10
Creators across your lists75
AnswersDeep
Talk to us
Up to weekly Enterprise
Topics25
Creators across your lists200
AnswersDeep
Talk to us

Book a Baseline Audit

Tell us your topics and we will come back with what the first report would cover: the questions, the assistants and the creators on your two lists.

We reply within two working days.