Week 45 · 2–8 Nov 2026

REI

Instagram · 2.3MVerified on InstagramYouTubeTikTokX Travel & Destinations

Not rankedNamed by AI in Travel & Destinations; not ranked in the creator lists.

Named by 5 of 5GPTGEMCLDGRKPPX

Indexed · Travel & Destinations

20/100

1.6%Mention rate

21.4%First when named

89.3%Citation rate

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Engine breakdown

Share of each engine's Travel & Destinations answers this week

EngineNamedFirstCited

ChatGPT 2.1% 20.0% 100.0%

Gemini 1.3% 0.0% 83.3%

Claude 0.3% 0.0% 0.0%

Grok 3.1% 40.0% 100.0%

Perplexity 0.6% 0.0% 0.0%

Named = share of the engine's Travel & Destinations answers that name REI; First and Cited are shares of those answers. An engine with no Travel & Destinations answer this week is not measured, which is not the same as not naming REI.

Weekly score

Travel & Destinations score

20 2 this week

Peak 23 in week 41

What AI cites

when it names REI

@rei · Instagramby handle 26× washingtonapex.org/wp-content/uploads/2021/10/GS-session-5-part-1-Digital-Brand-M… 1× instagram.com/rei 1× opt-outside.rei.com/learn/expert-advice/how-to-dress-in-cold-weather.html 1×

How AI describes REI

28 answers

Named in 28 of the 1,760 Travel & Destinations answers this week (1.6%), first in 21.4% of them, by 5 of the 5 engines that covered Travel & Destinations; most often for national park itineraries, winter camping skills and thru-hiking long trails.

national park itineraries11winter camping skills10thru-hiking long trails5ultralight backpacking gear2

Computed from the 28 Travel & Destinations answers naming REI this week (33 across all categories)

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<a href="https://firstmention.com/creator/30486-rei"><img src="https://firstmention.com/badge/30486.svg" alt="REI · FirstMention" width="320" height="56"></a>

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