Location, Location, Location

1952

Real estate has its essential truths.

A 1988 article in Time Magazine, covering the post-White House lifestyle of the recently departed President and his wife, wrote about their choice of a new home, saying they   "...wisely relied on the traditional real estate mantra -- location, location, location."

Just how traditional is it, though? 

Searching for the same word repeated three times can be tricky business, but diligence prevails. 

The FirstMention of this soon-to-be-a-mantra dates back to a March 30, 1952 appearance in the Washington Post in -- of course -- an ad in the Real Estate section.

In 1952, it was an original, catchy sort of saying.  A few year later, it was everywhere. 

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Our FirstMention research is carried out in many sources, including historical newspaper archives, online family history records, state archives, and old books.

Know of an earlier FirstMention?  Drop me a line at david@firstmention.com