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Location, Location, Location

1952

Real estate has its essential truths.

A 1988 article in Time Magazine, covering the post-White House lifestyle of the recently departed President and his wife, wrote about their choice of a new home, saying they   "...wisely relied on the traditional real estate mantra -- location, location, location."

Just how traditional is it, though? 

Searching for the same word repeated three times can be tricky business, but diligence prevails. 

The FirstMention of this soon-to-be-a-mantra dates back to a March 30, 1952 appearance in the Washington Post in -- of course -- an ad in the Real Estate section.

In 1952, it was an original, catchy sort of saying.  A few year later, it was everywhere. 

And as long as we're on the subject of real estate and finances, here are some resources which are supposed to be pretty good (can you say context relevant?)  Give them a try, if they look interesting.

Know of an earlier FirstMention?  Drop me a line at david@firstmention.com